Small Local Businesses Face Mask Dilemma as Mandates Are Eased

When your state lifts the masking mandate, how should you conduct business?

According to a survey by Near Media, the majority of consumers support masking. The consumers also prefer businesses which strictly enforce it.

Consumers could respond using one of four choices: More likely to do business with them; Neutral, will not affect my spending; Less likely to do business with them; or I will never shop there again.

“Women and older consumers are most supportive,” said Mike Blumenthal, co-founder of Near Media and founder emeritus at GatherUp. “The majority of consumers clearly support strict masking enforcement and prefer

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