Small Local Businesses Face Mask Dilemma as Mandates Are Eased
When your state lifts the masking mandate, how should you conduct business?
According to a survey by Near Media, the majority of consumers support masking. The consumers also prefer businesses which strictly enforce it.
Consumers could respond using one of four choices: More likely to do business with them; Neutral, will not affect my spending; Less likely to do business with them; or I will never shop there again.
“Women and older consumers are most supportive,” said Mike Blumenthal, co-founder of Near Media and founder emeritus at GatherUp. “The majority of consumers clearly support strict masking enforcement and prefer